Optimize Google My Business and get more leads
Does your business appear in Google search? Optimizing Google My Business (GMB) is the first and important step to ensure your potential customers and business partners can find your company quickly and easily online.
What are your customers discovering when they search for your business online? If they need to know your phone number or your address, how quickly can they access it? If they want to know if you have parking available, you are open today how will they find?
You need to make sure this information is available to customers before they even reach your website.
How? We will tell you how to optimize Google My Business.
To get started first of all you need to list your business to Google My Business, and the process to claim your business only takes a few steps.
- Next, input the basic information (name, address, phone number, website) about your business.
- Then, you’ll be required to verify your account by submitting a code that is mailed to your business address. This step is necessary to unlock all GMB features.
- After your company information is added, you can access your dashboard to start personalizing your listing.
But don’t stop there. You’re not done!
The mistake every business owners make with Google My Business.
Most companies make this mistake. They claim their Google My Business account, add the bare minimum details, and abandon it. You need to optimize it…
Claiming the account is just the start. There are so many ways you can use it. When optimized correctly, Google My Business can lead to increased sales and improved customer loyalty.
Here are the steps you need to optimize it to make more money for your business.
Ensure your information is accurate, comprehensive, and up-to-date
There are many different parts of your Google My Business listing, so let’s start with your core business information:
- Phone Number
Google My Business requests your name, address, and phone number to begin the listing.
This information will be indexed by Google Search, Maps, and Google+, providing a foundation for your local SEO.
Your information should be consistent with what is currently listed on your website. You need to ensure all the information is sam and accurate.
When inputting your address, make sure it matches with the correct coordinates on the map and include the same pin code provided on your website.
After you’ve provided above said, you can focus on two very important pieces of your listing:
Your business category and your company attribute.
These areas require you to be specific in regards to what type of business you operate. You should consider your keyword strategy when adding your business category and attributes.
While your category is meant to be very specific, attributes can paint a clearer picture of your business and the experience you provide. Remember to be specific, go through all the options, and choose wisely.
Attributes allow business owners to expand their business’ capabilities in ways that might not be apparent from the business category they have selected.
Does your store have parking? What kind of payment methods you accept, Does your coffee shop offer free wi-fi? Public restrooms? Does it have a wheelchair accessible entrance?
These attributes can be added to answer questions your customers will likely have and provide a better understanding of the business’ capabilities and offerings.
After your basic information is complete, you can move on and personalize the visual aspect of your listing.
The first thing your customers will notice when searching for your business? “Your profile picture.”
No listing is complete without a photo.
“As per studies, “Listings with photos are 2x as likely to be considered reputable and get 35% more clicks.”
Google My Business encourages you to upload a profile photo, cover photo, and video to showcase your business. Each has its purpose shown below:
Not only can you upload your high-quality content, but you can feature user-generated content too. Someone snapped and posted a great pic of your store? Use it as your profile picture by selecting it under the “Photos tagged of your business” option.
Encouraging your customers to add photos of their interactions with your business can lead to a plentiful gallery of user-generated content on your listing. But they don’t have to just share their experiences in photos.
They can write about their experience too.
Reviews are the lifeblood of local search. Ask for reviews and respond to them
It’s a really simple equation:
Good reviews = sales. More good reviews = more sales.
Bad reviews can also present you with an opportunity.
Almost everyone likes a second opinion. That’s why 90% of people read reviews before purchasing.
But that’s not all.
But how do you get reviews from your customers?
It’s simple. You ask them!
Some sites discourage this, but Google My Business actively encourages it. You can send a link to your customers in a few easy steps.
- Open www.google.com/maps in a new web browser.
- In the top left corner, search for the name of your company. (This is also a great opportunity to check if your address is correct on your Google My Business dashboard.)
- After selecting your business, click the menu option in the top-left corner.
- Click “Share or Embed Map.”
- Click “Copy Link.”
- Share with all your previous customers by sending the link via email or text.
After you start to gather reviews on your listing, you need to respond to them. All of them. Every last one of them. The good. The bad. The neutral.
Take time to write a message to each reviewer using the Google My Business dashboard.
If your reviews are arriving with a perfect 5-star rating, this is your opportunity to turn a customer into a passionate supporter of your business.
Whether you’re a national company or a local shop owner, it is important to reach out and acknowledge the experiences your customers have with your brand.
Speak directly to your customers using Google My Business Messages feature
What if your customers can’t find something on your listing or website? They are going to want to contact you. But how?
You might be thinking, “Simple. My phone number is included in my Google My Business listing.” But actually, sometimes your customers don’t want to call you. A study found “90% of business leads would rather receive a text message than a phone call.”
That’s why mobile messaging can be a highly effective part of your marketing strategy. It can lead to increased customer engagement and can help close the sale.
That’s why Google introduced its messaging feature as a solution. Now, you can activate this feature and communicate one-on-one with your customers, answering questions, fielding comments, and increasing loyalty.
By activating the Google My Business messaging feature, you unlock the option for customers to ask you a question via SMS text straight from your GMB listing.
You can turn this feature on by
- clicking the “Turn On Messaging” button in your Google My Business dashboard.
- Next, you will be asked to input a phone number you’ll want to use to chat.
It’s important to note that this phone number will not be shared publicly since your customers will be clicking the “Message” button. If you don’t want to use a personal number, there are several alternative options, including Google Allo.
- Once you add your number, you will be required to verify it with a code you receive on your phone.
You’ll have complete control to turn this feature on and off and can update the number as needed. Google also calculates a response time for you that will be shown on your listing. This is averaged from the length of time it takes you to respond to inquiries.
You can add a “Welcome Message.” This is what users will receive when they start a message to you. A sample message could read, “Thank you for contacting us. We will be happy to assist you.”
Now that the feature is activated and ready to go, you will receive an SMS text message any time someone asks a question via the message button on your listing. You can then directly respond in the form of a text message.
This feature fosters a closer connection between your business and customers. Your business can be perceived as more transparent, which can lead to increased credibility and sales.
But this service is only effective in sharing information with customers who actively inquire.
Google also created an option to share news and updates right on your listing for those who may be passively browsing.
Let’s take a look at how Google Posts can optimize your listing.
Add posts to share business updates
Google opened its post highlight to all organizations in 2017. This element permits you to share content about your business in an assortment of ways. A few models include:
- Featuring another line of fall attire with different item pictures
- Displaying an up and coming occasion you are attempting to advance
- Utilizing a gif to remember a match dominating shot with your crowd
- Sharing a content update on an ongoing organization headway
Google Posts allows you to add text, photos, gifs, and even call-to-action buttons including:
- Sign up
- Learn more
- Get Offer
You can begin creating posts once you have verified your Google My Business account. Once the verification is complete, your “Posts” option will appear on the left-hand menu.
After clicking “create a post,” you can add text and visuals.
When creating your post, you should consider:
- Google allows a maximum of 300 words per single post but only 60-70 characters will show up on the mobile and desktop display if you use a CTA button.
- The entire text post will show on mobile if no CTA button is used.
- The image you select should be a high-quality representation of your business. Google uses a 4:3 ratio, so the minimum dimension required is 400×300 pixels.
- Speak directly to your audience. Don’t use industry jargon, but rather focus on sharing content that will move your audience to engage with the post.
- Google provides insights and engagement metrics for each post, but it’s also a good idea to set up UTM parameters for links as well.
After clicking “publish,” you can check out your post on your listing. Now, it is ready and waiting for view by all those searching for your business.
But not for long.
Google Posts disappear after seven days unless you set a shorter time frame. That is the reason it’s critical to be timely and hyper-specific when creating your posts. Consider having a technique set up and drafting a publication schedule assigned for your Google Post content.
That way, you can all the more likely incorporate posts into your showcasing design and look at their effect on your business.
Track customer through Google My Business Insights
As with any marketing tactic, it’s important to measure the impact of your Google My Business listing.
Google has built-in tools to help with that. Google My Business Insights can tell you:
- How customers are finding your business (direct vs. discovery searches)
- Where on Google your customers are finding your listing (Search vs. Maps)
- The actions your customers are taking on your listing (Visiting your site, clicking on directions, browsing the photo gallery, calling you)
- Areas that your customers are living (based on direction queries)
- Total phone calls and time when customers are calling
Let’s start with the most important question: How your customers are finding you?
They are using two types of searches: direct and discovery. Direct searches show that your customers know about your company and are using your business name or address to find you.
Discovery searches involve searching for the business type or category—not necessarily the business’ name. This is common for people who aren’t familiar with your company.
Once you figure out how they are finding your listing, you’ll want to understand what they are doing with it.
- Are they visiting your website?
- Requesting directions?
- Calling you?
- Browsing through your photos?
Google My Business tracks client activities in their experiences dashboard, which can enable you to comprehend what your clients discover an incentive in your posting.
Google likewise empowers you to benchmark your client created content (explicitly your photograph exhibition) against your rivals. analyze your gallery’s photo views perspectives and contrast them with different organizations like yours.
The entirety of this data can be utilized to follow your clients’ transformation way and give a far-reaching comprehension of your clients’ activities before arriving at your site.
There are various ways customers can find your business, in any case, there is no denying that Google Search is an unfathomably pivotal entry to your site. Your customers are scanning for you.
Google My Business positions your huge business information before the eyes of potential customers who are scanning for your thing, organization, or experience. It helps with your close-by SEO, offers a chance to associate with your customers through studies or posts, and gives important pieces of information on your customers’ purchasing ways.
On the head of everything, it is a free and huge gadget that you’d be crazy not to use. Not ensuring and smoothing out your Google My Business posting takes after saying, “Forget about it” to someone offering you a free automated sign for your diner straightforwardly off an interstate exit.
It’s an opportunity to regulate relationships with your customers and present key business invigorates in a detect your customers are starting at now looking for. You need to accept accountability for it today.
Let us know, How will you optimize Google My Business listing to generate extra sales?